Vans Conceptual Ad Series
Madison Richmond and Virginia Caravas
This conceptual ad series was designed to bring the Vans tagline "Off the Wall" to life. The Great Wall of China was used in the ads because it was a very recognizable wall. It would be considered surprising or almost even outlandish to skate on the Great Wall of China.
This creates a visual interpretation of the "Off the Wall" concept, by including people skating with none of them actually on the wall. A metaphorical representation of this concept was included as well, with an almost "outside the box" style, which was achieved by showing people skating on such a famous wall, essentially the last place in which you would expect to see skateboarders.
Here is our Project brief. Thanks for checking out our project!
